PracticeCognitive DomainOne scored question.A trending hashtag about a charity drive fills with unrelated political content. What is happening?A primary-source release timed to the charity driveOrganic corroboration, as unrelated users reached one conclusionA statistical correction to the original campaign’s claimsHashtag hijacking: borrowing an audience for another messageKeys 1 to 4Tested in Feeds, Algorithms, and Social Media